Vision

"To be the leading manufacturer of high-quality motorcycle spare parts in the nation, recognized for our innovation, reliability, and commitment to enhancing the performance and safety of every rider."

Mission

"Our mission is to deliver top-quality motorcycle spare parts that meet the unique needs of our nation's riders. We are dedicated to using advanced manufacturing techniques and maintaining rigorous quality standards to ensure our products are durable and dependable. By focusing on local market demands, we aim to build strong relationships with our customers, contribute to the national economy, and set the benchmark for excellence in the motorcycle industry."

This focuses on building local market strength while maintaining high quality and reliability.

Strategic Objectives

Customers

Our customers are the core of our business. Together with our dealers, our shared goal is to ensure customers experience the utmost satisfaction when using Honda motorcycles.

Quality

We are committed to ensuring our products and services consistently meet the highest standards of excellence.

Local Manufacturing

Our aim is to lead the industry in localizing the production of motorcycle parts.

Technology

We strive to maintain a competitive edge by continuously adopting advanced hard and soft technologies.

Shareholders

We are dedicated to maintaining the financial health and sustainability of the business, protecting shareholders' interests by maximizing profits, paying consistent and satisfactory dividends, and increasing shareholder value.

Employees

We focus on enhancing and regularly updating each employee’s skills and knowledge, while fostering an environment that encourages practical application of individual talents within a goal-driven team. Compensation is based on abilities and performance, ensuring employees are rewarded fairly.

Corporate Responsibility

We are committed to complying with all governmental laws, rules, and regulations while upholding the highest ethical standards in our operations, acting as a responsible member of the community.

Quality Policy

We are dedicated to delivering high-quality motorcycles and parts by:

• Doing the right work from the start and on time.
• Maintaining and continually improving quality.
• Providing ongoing training for our workforce and acquiring the latest technologies.
• Ensuring a safe, clean, and healthy work environment.
• Achieving market leadership and shared prosperity for all stakeholders.